Happy Holidays emails
Sending impersonal Christmas wishes via html email is no better than regular spam.
I keep getting these spamy, plain-standard, boring, cliche emails with Christmas ornaments & banal wording of Happy Holidays, every hour now.
Seriously. If you think your users read them or care that you wish them well, you're wrong.
Just because we can send one emailer to 100000 users from our database with just a single click, doesn't mean we should.
Not only do these Christmas emails show no respect to users time, they recklessly steal that another christmas touch point to push the marketing message.
If you're to send something, send a good bottle of wine. Make the user smile, not press 'delete' button again.
If your bosses still insist on sending these. At least make it original. Here's an example of Happy Holls emailer from Threadless, with a picture of their staffers beaming to their customers. Banal? yes. Original? Too.
On this note - Happy Holidays :)
2 comments
Dec 23, 2009
Michael Saganowski said...
The thing that sh1ts me, is that I get email from apple everyday, about christmas deals and this is my last chance to buy a computer. But holdon, didn't I just buy a macbook from you?Companies need to make more personal and drafted versions of email, so that they customers know that this email is not just "another spam newsletter".
I would love to get some good updates from apple as I like their products.
But why can't they realize that they have all that data on my profile, but they decide to throw it out of the window to send me another generic email..
I guess it is cost effective for them
(maybe, but not in the longer run)...
merry christmas
sgn
Dec 28, 2009
Maciek Saganowski said...
I absolutely agree. It's scary how little personalization in marketing emails there is. Amazon is doing good, but is definitely not there yet. Sometimes I get emails advertising books I own, but yeah apple comment, so true...