UX LONDON. Notes. Part II
"Make people better at something" - in the years to come this will be our most important mission as UX professionals.
- take-away from the Josh Porter's workshop
Peter Moreville - IA with maps (workshop)His deck is available here
- Factors influencing UX: useful, valuable, credible, desirable, accessible, usable, findable (in no particular order)
- desire lines - paving the cow paths - where people want to go?
- usability = quality
- vw.co.uk - good faceted search - cool way of removing the results (first they fade out, only then disappear)
- IA is a structure - it's what you touch, UX is what you feel (ie. your time spent at your house, vs the structure of the house)
- approach: outside in vs inside out
- Land's End - check out their faceted search solution - a mix of navigation and faceted in one thing
- the right way to wireframe - series of videos on wireframing
- leaving flatland - cool deck on service design & cross-channel UX
- Scales of Experiences by Mike Kuniavsky
- check out Glushko & Tabas - guys who write on cross-media UX
Dan Lockton - Design wtih Intent - how to influence behavior online (workshop)
- influencing users behavior could have a material impact on our planet - for example - if we are able to change the behavior of people to only heat as much water as they need to boil for their cup of tea / coffee (if we reduced the behavior of overfilling boiling water in kettles for making coffee / tea, we would have saved enough electricity to power all street lighting in the UK - 1.27 TWh wasted each year in the UK simply from unnecessary overfilling of kettles).
- designwithintent.co.uk - you can get his toolkit cards from there or order online
- affordances vs constraints - influencing behavior
- " ...(as designers) behavior is our medium"
Josh Porter - Designing for the usage lifecycle (workshop)
His slides are not available for download :(
- "it's more important where your users are in the lifecycle ,rather than knowing who they are"
- Messaging / copywriting is the biggest problem in design these days (ie. We provide robust solutions :)
- reductionism - getting rid of screens / steps / fields is still the best way to increase the signup / conversion, reduce users pain
- "problem of signup is not in forms, it's in users' heads" (forms are increasingly better - short, usable etc, the hurdle of signup is about motivation!!)
- 3 levels of motivation
1) I know I want to sign up
2) I want to make sure this is for me
3) I'm skeptical
we tend to design still just for 1), how about 2 & 3, they're prevalent today
- hunch.com - example used a number of time during the conf
- "your reputation is equal to the sum of your past actions within a community"
Jeff Patton - Real World Agile UX design (workshop)
His deck is available here
Very informative and practical workshop. There were a lot of techniques and tricks discussed, so a bit too much to cover in one short blog summary.
If you're interested in how to create practical personas, write user stories, create functionality maps or run product workshop with clients, visit http://agileproductdesign.com/ and view the presentation from the UXLondon.
Big thanks to UX London organizers for putting together such a great gig. See you guys next year.
